415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School
Update: 2025-06-05
Description
Podcast Description
In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you.
You’ll learn how to confidently present your school’s value, close enrollments without pressure, and build an upgrade culture that feels rewarding — not salesy.
Key Takeaways
Sales is about service, not persuasion
A smooth enrollment process starts with connection
Use scripts, visuals, and practice to confidently present your programs
Upgrades should be earned and exciting, not forced
Students and parents respond to clarity, structure, and confidence
Action Steps for School Owners
Audit your current enrollment process — Is it consistent and parent-friendly?
Train your team to deliver a clear presentation and confidently handle objections.
Create a visual pricing sheet or digital presentation that walks parents through your programs.
Schedule quarterly upgrade events and offer them to students who demonstrate readiness.
Use testimonials and success stories as part of your pitch to build trust and credibility.
Additional Resources Mentioned
Whiteboards or printed visuals for pricing/program breakdowns
Team role-play for objection handling
Leadership and Black Belt Club structure documents (Duane references these internally)
In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you.
You’ll learn how to confidently present your school’s value, close enrollments without pressure, and build an upgrade culture that feels rewarding — not salesy.
Key Takeaways
Sales is about service, not persuasion
A smooth enrollment process starts with connection
Use scripts, visuals, and practice to confidently present your programs
Upgrades should be earned and exciting, not forced
Students and parents respond to clarity, structure, and confidence
Action Steps for School Owners
Audit your current enrollment process — Is it consistent and parent-friendly?
Train your team to deliver a clear presentation and confidently handle objections.
Create a visual pricing sheet or digital presentation that walks parents through your programs.
Schedule quarterly upgrade events and offer them to students who demonstrate readiness.
Use testimonials and success stories as part of your pitch to build trust and credibility.
Additional Resources Mentioned
Whiteboards or printed visuals for pricing/program breakdowns
Team role-play for objection handling
Leadership and Black Belt Club structure documents (Duane references these internally)
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